Why Your Instagram Views Are Not Increasing (And How to Fix It)

Introduction

If your Instagram views are not increasing, you are not alone. Thousands of creators face this issue every day, especially with frequent algorithm changes, intense competition, and shifting audience behaviour. The problem is not always technical. In most cases, low views come from issues within your content strategy, posting habits, or audience engagement.

This blog explains exactly why your Instagram views might be stuck and how to fix them with proven, practical solutions. If you want deeper guidance on improving performance, you can also read our blogs How to Increase Engagement on Instagram and How to Grow as an Influencer in 2025.

1. Content and Engagement Issues

Your content is the first place to look when your views drop.

Weak Hook in the First Three Seconds

Instagram prioritises content that holds attention quickly. If your video does not hook viewers immediately, they scroll away, signalling low relevance to the algorithm.

Low Quality Visuals or Audio

Blurry videos, poor lighting, or unclear sound reduce watch time. Clear, stable visuals are essential for higher retention.

Low Audience Engagement

If your followers do not interact with your posts, Instagram assumes the content is not valuable. Not replying to comments, ignoring DMs, and not using interactive story features reduces your reach.

Irrelevant or Confusing Content

If your niche is unclear or too broad, your audience becomes confused and stops engaging consistently. The algorithm then struggles to categorise your content.

Not Using Instagram’s Trending Features

Reels, trending sounds, templates, and effects drive the majority of views. If you rely only on static posts, your visibility drops.

2. Algorithm and Strategy Problems

Views often decline due to strategic mistakes.

Inconsistent Posting Schedule

Instagram rewards consistent creators. Posting randomly or with long gaps lowers your visibility.

Posting at the Wrong Time

Views drop if you post when your audience is inactive. Use Instagram Insights to identify your best posting hours.

Using Wrong or Banned Hashtags

Hashtags that are irrelevant, overly saturated, or banned limit reach. A mix of niche specific and mid volume tags works best.

Having Many Ghost Followers

Inactive, fake, or bot followers lower your engagement rate. When engagement decreases, the algorithm reduces your video visibility.

Account Type Factors

Some users notice reach fluctuations after switching to a business profile. While temporary, it can affect views.

3. External Factors That Impact Views

Not all view drops are your fault.

Seasonal or Global Events

During exam seasons, holidays, festivals, or major news events, users spend less time on Instagram.

Temporary Platform Bugs

Instagram occasionally experiences glitches that delay view counts, especially on Reels.

4. How to Increase Your Instagram Views

Below are proven solutions backed by top creators and performance data.

Create High Value, Engaging Content

Ask yourself before posting:
Does this entertain, educate, or inspire my audience?
If not, the content will not perform.

Use a Strong Hook

The first three seconds determine watch time. Start with a bold statement, visual change, or question that creates curiosity.

Post Consistently

Aim for a predictable schedule, such as 3 to 5 posts or reels per week. Consistency signals reliability to the algorithm.

Use All Content Formats

Reels
Stories
Carousels
Lives
Each format increases your profile’s overall reach.

Engage Actively

Reply to comments, respond to DMs, and engage with other creators. The more you interact, the more your visibility increases.

Study Your Insights

Find what type of content performs best:
Retention
Reach
Saves
Shares

Create more of what works.

5. Fixing Views With Influish

Influish helps influencers improve performance and get brand collaborations even if views fluctuate.

Influish helps by providing:

• Verified Meta API insights to understand your actual reach

• AI Studio for creating better hooks, captions, content ideas, scripts and Insta bios

• Verified campaigns to help you monetise even with small or medium reach

• Real engagement calculations based on accurate reach of the last five reels

• A complete profile for brands to assess your performance fairly

To learn more about improving your performance and brand fit, read our blog How to Get Brand Collaborations as an Influencer on Instagram.

FAQs

1. Why did my views suddenly drop?
A. It often happens due to inconsistent posting, wrong hashtags, lower engagement, or an algorithm shift.

2. How long does it take to fix low views?
A. Most creators see improvement within two to four weeks of consistent, optimised posting.

3. Does posting more increase views?
A. Posting more helps only if the content quality remains high. Consistency matters more than volume.

4. Will deleting low performing posts help?
A. No. Instead, analyse them to understand what type of content your audience does not prefer.

5. Can I still get brand deals with low views?
A. Yes. Platforms like Influish help you get campaigns based on niche, authenticity, and engagement, not just views.