Behind the Scenes Content: Why Brands Trust Real Creators More

Introduction: Why Behind the Scenes Content Is Winning

Social media has long celebrated perfection.

• Perfect lighting

• Perfect captions

• Perfectly edited reels

But consumer behavior shifted.

In 2026, consumers are fed up with perfect content that looks staged and fake. What they crave instead is authenticity. They want to see what really goes down.

This is where behind the scenes content comes in.

For influencers, behind the scenes content has become one of the most powerful trust agents.
For brands, it has become one of the most effective conversion formats.
And for influencer marketing, it has become a silent game changer.

What Exactly Is Behind the Scenes Content?

Behind the scenes content reveals the actual process that goes into what viewers normally see as completed content.

For influencers, this means:

• Recording and re-recording reels

• Editing fails and retries

• Reading brand briefs

• Testing products in real life

• Content planning days

• Cutting and improving drafts

For brands, this means:

• Influencer onboarding

• Campaign planning

• Packaging and shipping

• Internal team processes

• Product development and testing

This content bridges the distance between the creator, the brand, and the viewer.

Why Brands Love Behind the Scenes Content in 2026

1. BTS Content Creates Instant Trust

When influencers share the process rather than just the result, it makes the brands seem more authentic viewers can:

• See how products are used in real life

• See how collaborations are done in real life

• Understand that nothing is being kept secret

Authenticity builds trust.
Trust builds engagement.
Engagement builds conversions.

2. BTS Feels Like a Recommendation, Not an Ad

Slick ads feel like a sales pitch.
Behind the scenes content feels like a share.

This is a huge difference in influencer marketing today. Brands are looking for influencers who can sell without being sales.

BTS content does this perfectly.

3. Algorithms Favor Raw Behind the Scenes Content

Today, algorithms favor content that:

• Has the most watch time

• Has the most saves

• Has the most shares

• Has the most replays

Behind the scenes content is more likely to keep viewers engaged because it feels like it’s not finished yet, it’s real, and it’s something viewers can relate to.

This is why BTS reels are so much more successful than highly produced content.

Why Influencers Should Post More Behind the Scenes Content

Building a Stronger Connection with the Audience
When your audience sees your hard work, they feel like they are part of it. They go from being viewers to being a community.

Better Brand Opportunities
Brands want to work with influencers who seem authentic and trustworthy. BTS content shows professionalism and authenticity.

Easier Content Creation
Not all content needs to be highly produced. BTS content makes content creation easier and helps influencers stay consistent.

Types of BTS Content That Brands Prefer


If you want more brand collaborations, you should post these types of BTS content.

Content Creation BTS
Show brands how you create content for them. This helps build brand confidence in your working style.

Honest Product Testing
Share your first impressions, daily use, and honest reviews instead of scripted reviews.

Collaboration Prep
Show reading briefs, preparing scripts, and setting up shots. Brands appreciate creators who are serious about their work.

Mistakes and Learning Moments
Small mistakes and improvements make you more relatable and trustworthy.

Behind the Scenes Content and Influencer Marketing Influencer marketing in 2026 is no longer about reach alone:

• Credibility

• Consistency

• Community

Behind the scenes content helps brands identify influencers who can build long term relationships instead of one time promotions.

That is why many brands now ask creators for raw clips and BTS footage along with final deliverables.

How Influish Fits Into the BTS Driven Creator Economy
While behind the scenes content builds trust, creators still need structured access to brands.

This is where Influish becomes important.

Instead of influencers sending cold DMs to brands, Influish enables creators to:

• Create a verified influencer profile

• Securely connect their Instagram account

• Apply directly to live brand campaigns

• Get selected or rejected based on profile and performance

Brands can clearly see:

• Content style

• Engagement quality

• Authenticity signals like BTS content

This removes guesswork from collaborations and makes influencer marketing more transparent.

How Influencers Can Start Using BTS Content Today

• Share one raw moment daily

• Talk while filming instead of scripting

• Show prep, not just results

• Explain what is happening in simple captions

• Stay consistent over perfect

Behind the scenes content is most effective when it feels natural.

The Long Term Value of BTS Content for Influencers
Trends come and go.
Trust, however, remains.

Influencers who post behind the scenes content on a regular basis:

• Engage their audience

• Attract quality brand collaborations

• Grow in a sustainable manner

• Generate long term revenue

BTS content is more than just a type of content.
It is a trust-building tool.

FAQs

What is behind the scenes content on Instagram?
Behind the scenes content is the actual process that goes into creating content, working with brands, or even the daily activities of an influencer.

Do brands actually prefer behind the scenes content?
Yes. Brands love behind the scenes content because it comes off as authentic and performs better than scripted content.

Can micro-influencers use behind the scenes content effectively?
Yes. Behind the scenes content is actually ideal for micro and nano-influencers.

Does behind the scenes content help increase brand collaborations?
Yes. It shows professionalism, authenticity, and actual engagement, which brands love.

How does Influish help influencers get brand collaborations?
Influish allows influencers to apply to brand campaigns without having to send DMs and get accepted based on their profile and content quality.